Hi there! I’m a UX Leader currently working for Amazon.
What I lead:
1. Design Organizations & Operating Models
I help teams scale UX impact through clear engagement models, design sprints, milestone reviews, and standards that balance speed with quality — especially in environments where headcount and time are constrained.
2. Complex Operational & Enterprise Systems
I design for high-risk, high-velocity environments where users make decisions under pressure, often supported by automation and AI. My work prioritizes clarity, consistency, and cognitive efficiency.
3. AI, Trust & Human-Centered Automation
As AI becomes embedded in everyday workflows, I focus on explainability, transparency, and human-in-the-loop design — ensuring systems are not just powerful, but understandable and trusted.
How I work:
My approach is pragmatic, systems-oriented, and outcomes-driven.
Start with human decision-making, not tools
Design for scale, consistency, and reuse
Make UX impact measurable
Build mechanisms, not one-off solutions
Enable teams to succeed without constant UX dependency
This philosophy has led to:
Measurable UX improvements across multi-product platforms
Faster delivery cycles without lowering the quality bar
Increased trust in automated and AI-assisted systems
Stronger cross-functional alignment between design, product, and engineering
If you’re building or scaling complex products, teams, or AI-enabled systems —I’d love to talk.
Certifications: Foundations in Design Thinking, Advanced Design Thinking, NNG UX Certificate - Specialty in Interaction Design, UX Management, and UX Research, Product Analytics Certification, Product-led Certification